Revolutionising Outdoor Advertising with Custom Bollard Covers

In the bustling streets of the UK, where every inch of space counts, businesses are continually seeking innovative ways to capture the attention of passers-by. One such method gaining traction is the use of custom bollard display. These often-overlooked fixtures, when adorned with vibrant, branded covers, can transform into powerful advertising tools. Explores the ways that personalised bollard panels are transforming outdoor advertising and providing companies with an affordable and effective means of increasing their visibility.

What Are Custom Bollard Covers?

Protective sleeves called custom bollard covers are made to fit over existing bollards and turn them into areas for branded advertising. Typically made from durable materials like Correx board, these covers are lightweight, weather-resistant, and easily customisable to suit a brand’s unique identity.

Key Features:

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1. Material: Made from 4mm fluted polypropylene (Correx), a durable and weather-resistant material ideal for outdoor use, offering long-lasting performance even in harsh conditions.
2. Design: Available in multiple shapes like square, triangular, and cylindrical, ensuring compatibility with various bollard types to suit different installation needs and settings.
3. Customisation: Custom prints can be applied with UV-resistant inks to feature logos, promotional messages, or artwork, ensuring vibrant and long-lasting visuals that resist fading.
4. Installation: For effective setup and long-term stability, easy-to-install bollard coverings frequently come with adhesive strips or interlocking tabs that make secure fitting simple and hassle-free.

The Benefits of Custom Bollard Covers

1. Enhanced Brand Visibility

Bollards are ubiquitous in urban environments—lining streets, shopping centres, and car parks. By transforming these everyday structures into branded displays, businesses can significantly increase their visibility. A plain bollard may become a dynamic advertising space with a well-designed bollard cover that attracts the attention of both traffic and pedestrians.

2. Cost-Effective Advertising

Compared to traditional advertising methods like billboards or posters, custom bollard sheet offer a more affordable alternative. The production costs are relatively low, and since they can be reused for different campaigns, the return on investment is high. For instance, companies like VC Print offer competitive pricing for custom bollard signage, making it accessible for businesses of all sizes.

3. Durability and Weather Resistance

The UK weather can be unpredictable, but Correx board display are designed to withstand the elements. UV-resistant inks prevent fading, and the robust material ensures longevity, making them suitable for both short-term promotions and long-term branding efforts.

4. Versatility in Design

Custom bollard sheets offer flexibility in design. Businesses can choose from various sizes and shapes to match their branding needs. Whether it’s a sleek, minimalist design or a bold, colourful display, these covers can be tailored to reflect the brand’s identity and message.

How Custom Bollard Covers Enhance Outdoor Advertising

In order to maximise visibility, custom bollard panels are positioned in busy places like miniature billboards. Their placement in car parks, near entrances, or along walkways ensures that they are seen by a large number of potential customers. By utilising these often-overlooked spaces, businesses can effectively communicate promotions, new product launches, or brand messages without the need for additional advertising real estate.

Strategic Placement of Bollard Covers

The effectiveness of bollard signage is significantly influenced by their placement. High-traffic areas such as entrances to shopping centres, transport stations, and busy urban streets are ideal locations. By positioning bollard panels in these areas, businesses can maximise exposure and ensure that their brand message reaches a broad audience.

Design Considerations for Maximum Impact

When designing custom bollard display, several factors should be considered to ensure maximum impact:

• Colour Choices: Colours can evoke specific emotions and associations. Red, for example, can represent enthusiasm or urgency, but blue denotes professionalism and trust. Selecting colours that align with the brand’s identity and the message being conveyed is crucial.
• Typography: Clear, legible fonts are essential for ensuring that the message is easily readable from a distance.
• Graphics and Imagery: Incorporating high-quality images and graphics can make the bollard display more visually appealing. However, it’s important to ensure that the graphics do not clutter the design, maintaining a balance between aesthetics and clarity.

Correx Board Printing: The Material Behind the Magic

The effectiveness of custom correx board printing largely depends on the quality of the material used. Correx board, a fluted polypropylene plastic, is a popular choice due to its:

• Lightweight yet rigid structure

• Waterproof and weather-resistant properties

• Ease of custom shape cutting

• Recyclability

Printed with UV-cured inks, Correx board ensures that designs remain vibrant and resistant to fading, even when exposed to the UK’s variable weather conditions.

Designing Effective Custom Bollard Covers

To optimise the impact of bollard display, the following design guidelines should be considered:

1. Brand Consistency: Ensure the design of your bollard sheet aligns with your brand’s colours, fonts, and overall aesthetic. For improved brand awareness, this keeps all marketing materials looking the same.
2. Clear Messaging: Keep text on bollard panels concise, legible, and to the point. Highlight key information such as promotions, store locations, or event details to catch attention and inform passersby quickly.
3. Visual Appeal: Utilise high-quality images and graphics that are visually striking and professional. This helps grab attention, effectively communicate your message, and ensure the cover stands out in any setting.
4. Strategic Placement: Position bollard display in high-traffic areas where people are likely to stop or pass by. Maximising visibility in these locations ensures your message reaches a larger audience and attracts more attention.

By adhering to these design principles, businesses can create bollard sheet that not only capture attention but also drive customer action.

Conclusion

Custom bollard covers offer a unique and effective way for businesses to enhance their outdoor advertising strategies. By transforming ordinary bollards into branded displays, companies can increase their visibility, engage with customers, and promote their messages in a cost-effective manner. For businesses in the UK looking to explore this innovative advertising method, companies like VC Print provide high-quality, customisable bollard display tailored to meet specific branding needs. Embracing custom bollard sheet allows businesses to make the most of their outdoor spaces, turning them into valuable advertising assets.

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